Thinking Outside the Helmet Box

One of the core tenants of creating an effective museum exhibit is to know your audience and, perhaps more importantly, to know the market within which your audience lives. It is estimated that over 64% of Americans watch NFL football and over 54% watch college football. In Oxford, MS that percentage must be closer to 100%.Continue reading “Thinking Outside the Helmet Box”

Ole Miss: In the National Spotlight

The state of Mississippi is no stranger to bad PR. If anything, good PR never seems to quite fit on their skin. A national spotlight on the state usually reflects its less attractive qualities. Perhaps as a defense mechanism, Mississippians decided to keep to themselves instead of listen to the opinions of outsiders. In regards to the University of MississippiContinue reading “Ole Miss: In the National Spotlight”