Thinking Outside the Helmet Box

One of the core tenants of creating an effective museum exhibit is to know your audience and, perhaps more importantly, to know the market within which your audience lives. It is estimated that over 64% of Americans watch NFL football and over 54% watch college football. In Oxford, MS that percentage must be closer to 100%.Continue reading “Thinking Outside the Helmet Box”

Requested: Sports Exhibit Feedback

Where is your favorite sports museum in the world? Which sports museum or exhibit did not resonate with you? Which ones should I DEFINITELY visit? Which sports museums do I HAVE to see, specifically while I am in Europe (now until March)? Or perhaps you have never seen a sports exhibit, I would love to know why. EitherContinue reading “Requested: Sports Exhibit Feedback”